Drop your ad video here
Drag and drop, or browse to upload your campaign ad
MP4, MOV, AVI · up to 200MB · 15s–3min recommended
Analyzed privately · video discarded from compute after scoring · results stay in your history until you delete them
Browse file
Reading the ad.
Reading the room
Passing over the ad second by second.
Elapsed: 0:00
Campaign ad — 30s spot
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Predicted voter engagement on a 0–100 scale, derived from modeled neural responses to your video.
Engagement score
Excellent 80+, Strong 65+, Moderate 50+, Weak 35+, Poor <35
Emotional resonance
How strongly the ad activates brain regions for empathy, trust, and moral judgment.
--/100
Message retention
Predicts how well the core message sticks in memory days later.
--/100
Attention hold
How well the ad sustains viewer attention from open to close.
--/100
Engagement timeline Second-by-second predicted engagement. Peaks show high-impact moments; dips show where attention drops.
Second-by-second predicted engagement. Peaks show high-impact moments; dips show where attention drops.
Ad strength breakdown How your ad performs across six dimensions that drive voter engagement. Higher bars mean stronger performance in that area.
How your ad performs across six dimensions that drive voter engagement. Higher bars mean stronger performance in that area.
Population-level estimate from stimulus features (research-backed encoder).
No spoken message detected
This video does not contain detectable speech. Message framing analysis maps political frames to spoken content.
No political content detected
Speech was detected but no political messaging or framing was identified.
Frame taxonomy — United States
Frame–engagement alignment
Neural engagement correlation with each frame window
research Frame taxonomy sourced from political communication literature for United States electoral context.
No spoken message detected
Audience targeting analysis requires speech content.
No political content detected
Audience targeting requires political content to match with voter segments.
Audience sensitivity — United States
How voter profiles respond to the detected frames — based on political psychology research
Targeting assessment
Upload contextual data
Uploaded data calibrates audience resonance scores and targeting recommendations. Supported: CSV, XLSX.
Polling / survey data
Drop CSV or click to browse
Crosstabs, trackers, approval ratings
Custom / proprietary data
Drop CSV or click to browse
Focus groups, internal research, voter files
Uploaded files are sent securely to Chanak and used only to calibrate this session's analysis. They expire automatically after about an hour, are never shared, and you can remove them at any time. See our privacy policy.
Active data sources
No data uploaded yet — audience tab uses literature-based defaults.
How different brain systems respond to your ad — higher values mean stronger activation.
Predicted neural response · population-level estimate
Ad A
Drop Ad A here
Ad B
Drop Ad B here
Comparing the two reads.
Reading the room
Passing over the ad second by second.
Elapsed: 0:00
Ad A
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Ad B
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Engagement Curves Overlay
Construct Comparison (A - B)
Drop multiple ad videos here
Up to 10 videos, MP4/MOV/AVI up to 200MB each
Scoring the set.
0 / 0 completed
Reading the room
Passing over each ad second by second.
Ranked Results
Write a speech or ad script
Answer a few quick questions and get a ready-to-deliver script with delivery hints — then practice it on camera.
Speech practice
Record yourself delivering a speech, then get neural engagement scoring and insights.
Before you start
1Look into the camera and speak as if to one voter, not a crowd.
2Keep it under 5 minutes — shorter and sharper lands better.
3You review the take first. Nothing is scored until you submit it.
Your recording is analyzed and then discarded from compute. Scores and transcript stay in your private history until you delete them.
Your camera and microphone turn on only when you choose.
Your script is loaded — the teleprompter above will follow you.
Max 5 minutes recommended.
Recording
0:00
Review your recording, then submit for engagement scoring.
Reading the speech.
Reading the room
Passing over the speech second by second.
Elapsed: 0:00
| Job ID | Type | Status | Created | Score | Actions |
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Results, scores, and transcripts stay in your private history until you delete them. Deleting a job removes it permanently; you can also erase everything tied to your account at once.