Drop your ad video here
Drag and drop, or browse to upload your campaign ad
MP4, MOV, AVI · up to 200MB · 15s–3min recommended
Browse file
Taking your ad’s temperature...
Reading the room
Every beat of your ad gets a swing-district pass—war-room style, not a live voter poll.
Elapsed: 0:00
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Campaign ad — 30s spot
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Predicted voter engagement on a 0–100 scale, benchmarked against 1,000+ political ads.
Engagement score
Excellent 80+, Strong 65+, Moderate 50+, Weak 35+, Poor <35
Emotional resonance
How strongly the ad activates brain regions for empathy, trust, and moral judgment.
--/100
Message retention
Predicts how well the core message sticks in memory days later.
--/100
Attention hold
How well the ad sustains viewer attention from open to close.
--/100
Engagement timeline Second-by-second predicted engagement. Peaks show high-impact moments; dips show where attention drops.
Second-by-second predicted engagement. Peaks show high-impact moments; dips show where attention drops.
Ad strength breakdown How your ad performs across six dimensions that drive voter engagement. Higher bars mean stronger performance in that area.
How your ad performs across six dimensions that drive voter engagement. Higher bars mean stronger performance in that area.
Population-level estimate from stimulus features (research-backed encoder).
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No spoken message detected
This video does not contain detectable speech. Message framing analysis maps political frames to spoken content.
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No political content detected
Speech was detected but no political messaging or framing was identified.
Frame taxonomy — United States
Frame–engagement alignment
Neural engagement correlation with each frame window
research Frame taxonomy sourced from political communication literature for United States electoral context.
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No spoken message detected
Audience targeting analysis requires speech content.
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No political content detected
Audience targeting requires political content to match with voter segments.
Audience sensitivity — United States
How voter profiles respond to the detected frames — based on political psychology research
Targeting assessment
Upload contextual data
Uploaded data calibrates audience resonance scores and targeting recommendations. Supported: CSV, XLSX.
Polling / survey data
Drop CSV or click to browse
Crosstabs, trackers, approval ratings
Custom / proprietary data
Drop CSV or click to browse
Focus groups, internal research, voter files
Data is processed locally and used only to calibrate recommendations for this session.
Active data sources
No data uploaded yet — audience tab uses literature-based defaults.
How different brain systems respond to your ad — higher values mean stronger activation.
Predicted neural response · population-level estimate
Research-backed engagement methodology. About the encoder
Ad A
Drop Ad A here
Ad B
Drop Ad B here
Head-to-head in the war room...
Reading the room
Every beat of your ad gets a swing-district pass—war-room style, not a live voter poll.
Elapsed: 0:00
Ad A
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Ad B
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Engagement Curves Overlay
Construct Comparison (A - B)
Drop multiple ad videos here
Up to 10 videos, MP4/MOV/AVI up to 200MB each
Tallying the field...
0 / 0 completed
Reading the room
Every beat of your ad gets a swing-district pass—war-room style, not a live voter poll.
Ranked Results
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